Luz-Adriana Jimenez, MD, MSc, is Global Director, Real-World Evidence and Health Outcomes Research (RWE & HEOR) at GSK. A physician and health economist, she has over a decade of pharmaceutical industry experience complemented by additional work in healthcare consultancy, evidence generation, and patient access initiatives. Her experience spans real-world evidence, health economics and outcomes research, healthcare policy, and value evidence generation. Her current work focuses on the generation and application of evidence to support healthcare decision-making and improve patient outcomes in chronic rhinosinusitis with nasal polyps (CRSwNP). Dr. Jimenez holds an MSc in Health Economics, Policy and Management from the London School of Economics and Political Science and a Doctor of Medicine degree from Universidad del Rosario, Colombia.